The name change was suggested by Moab City Engineer Rebecca Andrus as one possible way to help travelers looking for those hotels locate the businesses.
“Since finding the hotels is very easy once on the frontage road, the primary issue appears to be getting patrons to turn onto the frontage road,” she said in a memo to the council.
The issue was brought to the city council’s attention by owners of the Holiday Inn Express in January. The hotel’s general manager, Jeramy Day, told the council that customers regularly complain about not being able to locate the hotel because of its location on the frontage road coupled with a small sign.
Owners of the hotel requested a change to the city code that would allow them to erect a larger sign, but the city council denied the request.
Andrus said she worked with officials with the Utah Department of Transportation (UDOT) to find a solution that would help resolve the issue without allowing a larger sign. Because the property between the highway and the frontage road is a UDOT right-of-way signs that advertise the hotels are not allowed in the area.
“We determined through our communications with UDOT that the best way to [solve the issue] was to have the frontage road named,” she said. “That way they can be addressed off the frontage road.”
Once the road is named, UDOT will allow signs 300 feet before the turn for the road to alert travelers of its location, Andrus said. The Aarchway Inn and the Holiday Inn Express will both have to change their addresses to reflect the change, but Andrus said it should also make it possible for people to enter the new address into a GPS unit to help them locate the hotels.
“We feel like this is the best solution,” Moab City Manager Donna Metzler said.