According to research conducted:
* Three out of four women have difficulty finding a bra that fits properly.
* Eighty-five percent are wearing the wrong size.
* Fifty-three percent of women have never been professionally fit for a bra.
It’s time for a modern approach to undergarments. Women will no longer feel frustrated with improper fit, inconsistencies between brands and potential discomfort.
Instead JOCKEY bra’s patented Volumetric Fit System replaces the 80-year old alphanumeric sizing format. This revolutionary fit system measures both the volume of a woman’s breast, as well as her under-bust measurement, resulting in the closest thing to a custom-made bra. Women can now have a bra that they will enjoy wearing every day.