Are Comic Books Having a Digital Renaissance?
by caleb-slabbert
 Online Marketing in Moab
Sep 17, 2013 | 1957 views | 0 0 comments | 162 162 recommendations | email to a friend | print | permalink

Comic books have been a staple of Americana since their debut in the 1930s. The medium enjoyed spectacular success starting in the post-war 50's era, and national comic sales climbed well into the 1980s. In the mid 90s, however, major publishers like Marvel and DC re-invented many of their main characters story lines. Nihilism, realism, and darkness became popular motifs in superhero franchises, and sales declined.

 The industry has since largely rectified its dark reinvention of these characters, but comic book sales in the 2000s remain at an all-time low. One possible explanation is that the public consciousness doesn't respond well to relentlessly negative stimuli, and the types of stories publishers were putting out were simply too depressing for consumers. Another popular theory is that the printed medium underwent a decline in relevance as video game consoles and digital media became popular with 90s youth. The idea gains credibility when one considers the spectacular success of Marvel and DC-branded superhero movies from the past ten years. The Batman, X-Men, and Spider-Man trilogies are among the highest grossing films of all time, after all.

It may be that the comic book industry simply needs time to adapt to a new digital environment. While it seems that many of the larger publishers are maintaining relevance by licensing movie rights, technology has also given small, independent comic book artists and writers an unprecedented chance for exposure. The ubiquity of devices like the iPad have already had a measurable effect on digital comic sales, and with so many easy-to-install Wordpress themes available, it's easy for independent publishers to showcase their comics online. No doubt adaptivity is a hallmark of business success, but it will certainly be a dark day when the steady whir of machine shop presses ceases altogether.


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