High Desert Hoofbeats
Spend it here...
by Sena Taylor Hauer
Dec 05, 2013 | 629 views | 0 0 comments | 34 34 recommendations | email to a friend | print
“We’d all be rich if it weren’t for three months out of the year,” a local shopkeeper lamented to me last summer when I asked how her business was doing. The annual boom-bust of a desert vacation town is a challenge that allows only the hardiest of business owners to hang out their shingles year after year in a place that is largely ruled by the pocketbooks of visitors who plan their vacations around the fickle elements of weather and economics.

December, January and part of February create the dismal winter of discontent for local retailers, hotels, restaurants and outfitters who otherwise have little trouble paying their bills the rest of the year, save for some Julys, which can be slow due to the heat.

Moab, thankfully, has a long-standing tradition of events that brighten our slow season along with launching the holidays, and it’s set to unfold this weekend with the annual community Christmas tree lighting, electric light parade and craft fairs at the Moab Arts and Recreation Center and Grand Center.

Shops on Main Street will do their best to lure locals and straggling tourists into their warm and light stores in a last-ditch attempt to get rid of some inventory and pack away a few more bucks to last until spring. This is the time of year that I, as a shopper, feel most appreciated by local businesses, and I appreciate them too. A bountiful supply of gifts can be found in Moab’s variety of stores and in the form of gift certificates that can be redeemed for meals, music, massages, books, river trips, clothing, gear, toys, bicycles, getaways and other outdoor adventures. This is an opportunity to be a tourist on our own Main Street!

Yes, I know this is the same old saw about shopping locally, but our Moab businesses contribute to the tax base and provide jobs that are a cornerstone to our economic vibrancy. So before you jump in your car and head for a distant mall, give our own shops a gander and see if those perfect gifts can be found right here at home.

Your money will be recycled for the benefit of our community when you spend it here.

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