Tips for branding your small business
McDonald's golden arches, Target's bull's eye and Starbucks' mermaid are all instantly recognizable symbols for their brands and they have an impressive retail impact. But more than just a name and logo, your brand includes everything from printed materials to your customer's experience. 'All of these things work togethe...
Think outside the chocolate box when hosting a holiday cookie exchange
(BPT) - The holidays provide a good excuse to bake and eat cookies. Not the traditional chocolate chip or peanut butter cookies that most of us eat during the rest of the year, but those special recipes that have everyone going back for a second taste. Hosting a cookie exchange is a great way to expose your friends to a ...
Gifts to decor: 'Hot' chocolate ideas for the holidays
(BPT) - Peppermint may grab the glamour as a flavor of choice during the holiday seasons, but when it comes to sheer staying power in the hearts of the American public, it's hard to beat chocolate. While many of us consider chocolate welcome and appropriate at any time of year, this most delightful sweet can take center ...
Festive tabletop ideas for holiday entertaining
(BPT) - Do you have the blues this holiday season? How about the pinks? Non-traditional holiday colors are a popular trend in home decor this yuletide, especially when it comes to decking the table for special gatherings with family and friends. 'Traditional patterns and colors are wonderful and such a big part of the ho...
One size does not fit all when it comes to health care
(BPT) - With impending health care changes, employers and employees are looking for ways to offset some of the rising costs of health care with the goal of getting healthy at the same time. MyHealthCheck , available from Life Time-The Healthy Way of Life Company , offers a revolutionary way to manage health care costs fo...
Celebrate the season with loved ones near and far
(BPT) - The holiday season is a time for celebrating with loved ones, but family and friends aren't always nearby. Although you may not be able to spend the holidays together in-person, there are still plenty of ways to show out-of-town loved ones you care. With a thoughtful approach, you can find easy ways to spread som...
Experts warn of cyber threats during peak online shopping season
(BPT) - Consumers often associate holiday shopping with long lines, crowded stores and overpriced goods. In recent years, many have turned to e-commerce as an easier alternative - holiday shopping without the headache. This year e-commerce sales are projected to reach $262 billion, a 13-percent increase over 2012. This g...
Black Friday and Cyber Monday [Infographic]
With fewer days between Thanksgiving and Christmas this year, shoppers will be more strategic than ever in their holiday shopping. Consumers will look to retailer sales and promotions and key shopping days, including Black Friday and Cyber Monday, to find the best deals. New data from Discover card's holiday shopping survey highlights the differences between Black Friday and Cyber Monday shoppers and reveals the method to their madness, key shopping strategies and what they plan to buy this s...
Why gift cards are increasing in popularity
We've all been there. A special event is coming up but you are struggling with gift ideas. Giving cash doesn't reflect the thought that goes into gifting and gift cards may be perceived as impersonal. However, what if you found out that most people do, in fact, prefer gift cards? Almost 85 percent of respondents prefer t...
Quick, simple holiday entertaining tricks
(BPT) - The holidays are that special time of year when we open our homes and welcome guests from far and wide. It is a chance for us to connect with old friends and family we may not have seen since the previous holiday season. If you'll be hosting holiday guests this year, you know there are plenty of preparations to b...
Understanding Chronic Obstructive Pulmonary Disease (COPD)
COPD is the third leading cause of death and impacts 12 million people in the U.S., with an additional 12 million who may remain undiagnosed. It's a serious, chronic lung disease that includes bronchitis and emphysema. Talk to your doctor to learn more about treatment options.